Multiple longitudinal surveys show that Americans are warming up to the idea of riding in AVs as automakers pour money into self-driving technology and companies have conducted public education campaigns on the safety benefits of autonomy.
Although the public has not warmed to the idea of self-driving vehicles, consumers are open-minded about autonomy and willing to change their attitudes.
Smartphones, cell phones, and the Internet aren’t perfect proxies for extrapolating penetration of autonomy, but they can provide a basis for discussion about what might happen with self-driving technology.
Although vehicle safety has improved a good bit over the decades, there are still too many accidents, most of which are caused by human error. But autonomous technology is set to be so disruptive that it will take the driver out of the equation and redefine mobility and safety.